The economy is in the toilet. The unemployment rate is trending up. The stock market is steadily trending downward. So what is a person to do to try to make it financially in these trying times? You can start a home based business to either replace their job or supplement their existing income. There are a hundred things that go into starting a home based business, but I want to focus on one that really needs to be at the top of your list in today’s world of internet based communication and interaction. I am talking about a personal website for your business.
The old way of selling products door to door is a way of the past. There are many reasons for this. First, almost everybody hates being interrupted and pressured into a sale or an offer of “free” information. When I see somebody at my door that I don’t know, I just cringe and wonder if they will just go away if I don’t answer the door. Second, it may not be safe to go door to door in many areas. If you happen to be selling things and carry money, you could be mugged or have your products stolen. One last reason to avoid door to door selling is that it is extremely inefficient. You have to give your sales pitch over and over again and hope that somebody listens and actually buys. There just isn’t enough time in the day for you to see everybody. You really need a way to increase the number of people that see your product and make it easy for them to do that when they are ready, not when they are interrupted.
This is where a good website comes in. You can send people to your website and they can look at it when they are ready to consider buying. Even if they aren’t interested right now, they may be interested later or they may know somebody who is interested. If you are able to give a person your business card with your website on it or a flyer with your website on it, they may order from you months after you originally talked to them. You may also get orders from their friends. If you knock on doors to make sales, it is likely that neither of these things will happen. Now there is still one problem. Most people don’t know a thing about making a website and if they do, they do not have the ability to make a professional looking site that will impress people when they get there. You know what they say, image is everything and the first impression is the lasting impression so you better have a good site when people show up. The best way to avoid this problem is to make sure that whatever business you get into comes with a company provided website. If you don’t have a parent company you are working with, you should consider hiring a professional to make your website.
With company provided websites, you can really give your potential customers a good feeling about purchasing from you and do it in a way that is more efficient and safer than going door to door. Good luck in your business endeavors!